Mastering the Media: Why Interviews Are a Game-Changer for Founders
One thing founders always wish for more of? Time. Media opportunities can feel like a distraction in a busy schedule, but founders who shift their perspective on interviews can unlock a powerful tool to amplify their message. When you approach media engagements strategically, interviews become a channel for driving brand visibility and expanding your reach to audiences you might not otherwise access.
Take Steve Jobs, for example. While his relationship with the media was complicated, Jobs recognized its potential. He understood that, in the right hands, media attention could be a powerful amplifier for Apple. Jobs was selective about whom he engaged with, distinguishing between those genuinely interested in his message and those more interested in sensationalism. This discernment allowed him to control his narrative—a skill that shaped how the world saw Apple and him as a founder.
Consider the iPad: before its launch, it was the subject of over 25,000 media stories. Jobs built anticipation by strategically managing the media’s access to information. By the time of his passing, Jobs had earned enough respect to merit front-page coverage from both The New York Times and The Wall Street Journal. Throughout his career, he maintained a remarkable balance, keeping his personal life out of the spotlight, which only underscored his mastery of the media.
For founders, emulating Jobs’ approach offers numerous advantages. Interviews build credibility for your brand, position you as an industry expert, and show that you’re accessible. This visibility can translate into trust, helping convert audiences into customers. Beyond your core audience, media exposure allows you to reach new segments you may not have considered, opening doors to unexpected opportunities.
Leveraging media goes beyond visibility. Founders can also use interviews to enhance their SEO. Every interview is a chance to incorporate trending keywords and industry insights that resonate with audiences and improve search engine rankings. These interviews, especially when shared across platforms, can generate backlinks, boosting your online presence and expanding your reach.
Perhaps most importantly, media engagement allows you to control your narrative. In times of crisis or uncertainty, having established media relationships can provide a trusted platform to share your perspective and manage public perception. Building genuine connections with journalists today can serve as a strategic asset tomorrow.
Steve Jobs exemplified this approach. By sharing Apple’s “garage-to-global” journey, he infused a bit of himself into Apple’s story, making it relatable and inspiring. This authenticity helped cement Apple’s place in consumers’ lives and bolstered the company’s success.
While few can replicate Jobs’ level of influence, founders who understand how to play the media game can still reap significant benefits. So, the next time an interview request comes your way, take a moment to consider its potential. With a thoughtful approach, media engagement can be more than a time commitment—it can be a long-term investment in your brand’s growth.
